2024's Big Game

Greetings!

Football has been a large part of my life. It has helped build character and offered excellent lessons of teamwork, perseverance, and sportsmanship. I still believe the lessons are there for people who play today, even at the professional level, despite the commercialization of the game. Now that my playing days are well behind me, I can enjoy watching football and reminiscing the days of when I played, and sharing wonderful stories with my boys.  I don't know what the future holds for my sons but I can help them take on those Superbowl challenges they will face in their own lives by passing on what I have learned.  One thing is certain, I am looking forward to my wife's marvelous Superbowl chili and time with my family!

As the much-anticipated Super Bowl LVIII draws nearer, I thought sharing some fascinating details about the big event that will have us all on the edge of our seats would be interesting.

Let's huddle up and review the stats that make up this year's championship game:

• Gridiron Glory: The Chiefs and the 49ers will be battling it out in Las Vegas, hosting the big game for the first time. Andy Reid and Patrick Mahomes lead the Chiefs, each seeking his third championship in five years. The 49ers have Kyle Shanahan and Brock Purdy at the helm, making this a true clash of titans on the gridiron.¹
• Millions for 30 seconds: One of the highlights of the Super Bowl is seeing how creative the ads are. But that creativity costs: one 30-second spot costs a cool $7 million just for the ad time.²
• Historic High: Ticket prices are the most expensive in history, ranging in price from around $6,500 to nearly $70,000 after fees. The average ticket price is coming in at $12,240, up 38% from last year's price and more than double what a ticket cost to the 2019 big game.^1,2
• And here's a fun twist: Superstar Taylor Swift, who is currently dating Chiefs tight end Travis Kelce, might make it to the big game despite a performance in Tokyo the night before. Now, that's dedication!¹

Who are you rooting for in this year's pigskin showdown? Remember, it's not whether you win or lose, but enjoying the game with family, friends, and a delicious spread.

Let me know your thoughts through our contact page, or if you would rather have a conversation, give me call, I am always down for discussion of football or ways to leave a legacy of wisdom to your family!

<sup>1. USAToday.com, January 29, 2024
2. Parade.com, January 27, 2024
3. Time.com, January 30, 2024</sup>